Welcome To The Viral Essence Blog.
You’ll find a number of diverse articles, thoughts and ideas here, covering a wide range of topics. Most of the content will be about marketing, strategy, design and related subjects but we’ll also throw in some diversity, just to keeps it interesting. We hope you’ll enjoy the content as it grows and find it helpful, useful and entertaining.
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𝗔𝗥𝗘 𝗬𝗢𝗨 𝗕𝗘𝗜𝗡𝗚 𝗦𝗘𝗘𝗡?… 𝗔𝗥𝗘 𝗬𝗢𝗨 𝗕𝗘𝗜𝗡𝗚 𝗛𝗘𝗔𝗥𝗗?
October 20, 2022
Social Media… such a big part of marketing these days. Although social media is part of the overarching […]
Lead Generation… Are You The Hunted Or The Hunter?
September 19, 2022
As we’re entering Q4 of this year, one of the questions or requests that comes up […]
Finally …. Getting To Getting Good Clients!
August 29, 2022
Part 3 If you’ve followed along on this journey to find your ‘good clients’, you can see, it […]
Do You Share Values With Your Good Clients?
August 15, 2022
Part 2 Your next step is to determine your Ideal Target Markets … are you willing to […]
Why Is It So Hard To Get Good Clients?
August 8, 2022
Part 1 Is it really so hard to get good clients … or are you simply not […]
You Don’t Need Everyone … The Only People That Matter Are Your People!
April 25, 2022
Ok … What does that mean? It means that as a business owner your first job […]
We have purpose and this is the outcome.
April 7, 2022
Viral Essence Marketing agency exists to serve the medium B2B market. Developing multifaceted strategies and marketing plans, deploying […]
10 Areas of Life That Create Your Vision
November 18, 2021
Creating a vision for your life and business may seem to be a frivolous, useless or even […]
BE THE BEST VERSION OF YOURSELF ANYWHERE, ANYTIME…
October 27, 2021
If you’re anything like me, someone who comes close to being a gym rat… the lock downs during […]
WHAT IS YOUR SUMMER BALANCE?
August 9, 2021
It’s been a difficult year and Canadian summers are short. All businesses are working hard to move forward […]
WORKING FROM THE INSIDE OUT … PT 2
July 22, 2021
WHY….leads to Vision HOW…leads to Core Values WHAT… leads to Mission In order for your Business Strategy […]
BRANDING STRATEGY AND THE WHY
July 19, 2021
What is a branding strategy? Do we need it? Where does it start? A branding strategy (a.k.a. […]
Do You Have A Business Strategy?
July 12, 2021
A Business Strategy … Do I really need one? I have a Business Plan! The reality, in many […]
Strategy is a Tactic … Wait … What?!?!
July 5, 2021
What’s your Strategy to reach your business goals and vision … is it solid and well thought out? […]
… Is your message getting to the right people?
May 31, 2021
When I talk about defining your target markets to many of my clients they’ll quite often […]
What’s The Purpose of Marketing?
May 10, 2021
Marketing has one purpose and one purpose only … and that is to support sales. When times get […]
ASK FOR HELP!
April 29, 2021
Why is asking for help so difficult for so many? Is the fear of asking driven by our […]
Applying Masculine and Feminine Principles to Your Business
April 22, 2021
Understanding the depth and width of building a successful business is a never ending dive into areas of […]
Cutting Your Marketing Budget in Times of Crisis … Yes or No?
April 21, 2020
During times of crisis, much like the global pandemic we’re facing with COVID-19, it becomes extremely easy for […]
ARE YOU ALL IN?
April 17, 2020
New times … new challenges … new decisions. What do I do next? This is a question many […]