LinkedIn Is More Than A Place To Stash Your Digital Resume

Welcome To The Viral Essence Blog.

You’ll find a number of diverse articles, thoughts and ideas here, covering a wide range of topics. Most of the content will be about marketing, strategy, design and related subjects but we’ll also throw in some diversity, just to keeps it interesting. We hope you’ll enjoy the content as it grows and find it helpful, useful and entertaining.

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LinkedIn Is More Than A Place To Stash Your Digital Resume

March 20, 2023

It’s the Social Media Business Platform of the Future! That’s making a pretty bold statement to someone who’s […]

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Lead Generation… Are You The Hunted Or The Hunter?

September 19, 2022

    As we’re entering Q4 of this year, one of the questions or requests that comes up […]

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Finally …. Getting To Getting Good Clients!

August 29, 2022

Part 3 If you’ve followed along on this journey to find your ‘good clients’, you can see, it […]

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Do You Share Values With Your Good Clients?

August 15, 2022

Part 2   Your next step is to determine your Ideal Target Markets … are you willing to […]

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Why Is It So Hard To Get Good Clients?

August 8, 2022

Part 1   Is it really so hard to get good clients … or are you simply not […]

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You Don’t Need Everyone … The Only People That Matter Are Your People!

April 25, 2022

    Ok … What does that mean? It means that as a business owner your first job […]

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We have purpose and this is the outcome.

April 7, 2022

Viral Essence Marketing agency exists to serve the medium B2B market. Developing multifaceted strategies and marketing plans, deploying […]

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10 Areas of Life That Create Your Vision

November 18, 2021

  Creating a vision for your life and business may seem to be a frivolous, useless or even […]

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August 9, 2021

It’s been a difficult year and Canadian summers are short. All businesses are working hard to move forward […]

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July 22, 2021

WHY….leads to Vision HOW…leads to Core Values WHAT… leads to Mission   In order for your Business Strategy […]

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Do You Have A Business Strategy?

July 12, 2021

A Business Strategy … Do I really need one? I have a Business Plan! The reality, in many […]

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Strategy is a Tactic … Wait … What?!?!

July 5, 2021

What’s your Strategy to reach your business goals and vision … is it solid and well thought out? […]

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… Is your message getting to the right people?

May 31, 2021

    When I talk about defining your target markets to many of my clients they’ll quite often […]

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What’s The Purpose of Marketing?

May 10, 2021

Marketing has one purpose and one purpose only … and that is to support sales. When times get […]

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April 29, 2021

Why is asking for help so difficult for so many? Is the fear of asking driven by our […]

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Applying Masculine and Feminine Principles to Your Business

April 22, 2021

Understanding the depth and width of building a successful business is a never ending dive into areas of […]

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Cutting Your Marketing Budget in Times of Crisis … Yes or No?

April 21, 2020

During times of crisis, much like the global pandemic we’re facing with COVID-19, it becomes extremely easy for […]

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April 17, 2020

New times … new challenges … new decisions. What do I do next? This is a question many […]

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Fear & Uncertainty

March 24, 2020

As we sit here at the beginning of this very interesting time in our lives, none of us […]

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Marketing in These Uncertain Times

March 18, 2020

As we sit back and see what is happening around the world and how this is affecting every […]