You Don’t Need Everyone … The Only People That Matter Are Your People!

Welcome To The Viral Essence Blog.

You’ll find a number of diverse articles, thoughts and ideas here, covering a wide range of topics. Most of the content will be about marketing, strategy, design and related subjects but we’ll also throw in some diversity, just to keeps it interesting. We hope you’ll enjoy the content as it grows and find it helpful, useful and entertaining.

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You Don’t Need Everyone … The Only People That Matter Are Your People!

April 25, 2022

    Ok … What does that mean? It means that as a business owner your first job […]

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We have purpose and this is the outcome.

April 7, 2022

Viral Essence Marketing agency exists to serve the medium B2B market. Developing multifaceted strategies and marketing plans, deploying […]

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10 Areas of Life That Create Your Vision

November 18, 2021

  Creating a vision for your life and business may seem to be a frivolous, useless or even […]

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BE THE BEST VERSION OF YOURSELF ANYWHERE, ANYTIME…

October 27, 2021

If you’re anything like me, someone who comes close to being a gym rat… the lock downs during […]

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SUMMER BALANCE

August 9, 2021

It’s been a difficult year and Canadian summers are short. All businesses are working hard to move forward […]

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WORKING FROM THE INSIDE OUT … PT 2

July 22, 2021

WHY….leads to Vision HOW…leads to Core Values WHAT… leads to Mission   In order for your Business Strategy […]

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BRANDING STRATEGY AND THE WHY

July 19, 2021

What is a branding strategy? Do we need it? Where does it start?   A branding strategy (a.k.a. […]

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Do You Have A Business Strategy?

July 12, 2021

A Business Strategy … Do I really need one? I have a Business Plan! The reality, in many […]

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Strategy is a Tactic … Wait … What?!?!

July 5, 2021

What’s your Strategy to reach your business goals and vision … is it solid and well thought out? […]

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… Is your message getting to the right people?

May 31, 2021

    When I talk about defining your target markets to many of my clients they’ll quite often […]

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What’s The Purpose of Marketing?

May 10, 2021

Marketing has one purpose and one purpose only … and that is to support sales. When times get […]

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ASK FOR HELP!

April 29, 2021

Why is asking for help so difficult for so many? Is the fear of asking driven by our […]

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Applying Masculine and Feminine Principles to Your Business

April 22, 2021

Understanding the depth and width of building a successful business is a never ending dive into areas of […]

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Cutting Your Marketing Budget in Times of Crisis … Yes or No?

April 21, 2020

During times of crisis, much like the global pandemic we’re facing with COVID-19, it becomes extremely easy for […]

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ARE YOU ALL IN?

April 17, 2020

New times … new challenges … new decisions. What do I do next? This is a question many […]

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LET’S TALK TACTICAL – part 4

April 7, 2020

In this final part of the 4 part blog, let’s take all the science we talked about in […]

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TEAM WORK -part 3

April 7, 2020

In the last two parts we talked about the difference between BRAND and BRANDING and about how your […]

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BE A BRAND NOT COMMODITY- part 2

March 30, 2020

The main goal of a strong brand is to position your business as the leader in your industry. […]

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BRANDING… HOW DOES IT REALLY WORK? part 1

March 30, 2020

We are all in the same boat right now…and by that I don’t just mean everyone as an […]

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Fear & Uncertainty

March 24, 2020

As we sit here at the beginning of this very interesting time in our lives, none of us […]