Welcome to the Viral Essence blog.

You’ll find a number of diverse articles, thoughts and ideas here covering a wide range of topic. Most of the content will be about marketing, strategy, design and related subjects but we’ll also throw in some diversity, just to keeps it interesting. We hope you’ll enjoy the content as it grows and find it helpful, useful and entertaining.

During times of crisis, much like the global pandemic we’re facing with COVID-19, it becomes extremely easy for businesses to panic, which usually shows as knee-jerk reaction to cancel any and all marketing activity. Quickly cutting these costs may seem like a solution to potential financial trouble, but it can actually leave you worse off when the world returns to normal. Read more