This process allows you to let us in on all aspects of your business. From this Discovery, we are able to define your Vision, Mission, and Core Values… the things that make your business Purpose Driven. Your answers are also the foundation for all the content which will support your strategic messaging to reach your Ideal Target Markets.
Business Strategy provides clarity in terms of the direction you want to take the company and the step-by-step process of how to get there. Business strategy looks at the business in its entirety, from operations, to staff, to the values of the business. It includes your company’s vision and mission, goals and objectives, your company structure, the type of products/services that you plan to build, the customers who you want to sell to and the markets that you serve to make a profit. Develop and execute a solid, competitive business strategy to make profits that generate above-average returns for you, your employees, their families, and the community.
Brand Strategy’s main purpose is to develop and build a brand that carries the message of the business purpose and elevates it to differentiate from competitor’s brands by creating a strong and memorable connection with clients so they become part of a tribe who will follow the brand no matter what. Brand Strategy looks at the visual brand identity, including the logo, colours, graphics, and tagline, as well as the strategic messaging which is how a brand connects to your ideal target markets.
Marketing Strategy has one purpose and one purpose only… to support sales. One of the first things to accept is that there is no single marketing technique that one can roll out today and will produce a sale tomorrow. Good solid marketing strategy develops a mid to long term approach, which in one way or another can be described as lead generation in its many tactical forms. Marketing Strategy draws information from both Business and Brand strategy and combines it all into a comprehensive outline of necessary steps and tactics, including timelines, for the business to achieve its set objectives and goals.
Our strong team of expert talents in their respective fields, can deploy all the outlined tactics
within the timelines suggested in our marketing plan to effectively achieve your business
objectives and goals.
“I worked with Viral Essence as I transitioned my business as a commercial photographer to artist. I needed to set up a marketing plan and support materials to set a plan in motion for success. Through the discovery process they were able to guide me through redirecting my business. I now have a clear understanding and approach moving forward with confidence.”
Ezio Photo
“I have been working with Viral Essence Marketing Group for a number of years. Besides their marketing strategy and tactics, their guidance and personal service has been instrumental to the success of my business. Since I started working with them I have learned to understand what running a business means and where the value of marketing lies. Knowing they are only a phone call away with their expertise gives me a high level of confidence and comfort.”
Danilo Voljanek, Healthy Balance Studio
"The Viral Essence 5 Pillar video series was incredibly helpful in breaking down the basics of marketing in a clear and understandable way. Ruth and Averill make it easy to see the path to follow to build a successful plan. This is just a sample of how fantastic they are to work with at a deeper level!"
Lisa M. Rufsholm, CNN
The team, the process and results met all my expectations and more. They walked me through the process of building a foundation for my business and gave me education on all the different areas of marketing. I was given clear direction and our regular zoom meetings really helped us stay aligned and helped me refocus in order to move the process along. Their knowledge and expertise and ability to turn all my ideas into reality was beyond magical.
Ashleigh Stoesser, CPA, CA