Lead Generation… Are You The Hunted Or The Hunter?

Welcome To The Viral Essence Blog.

You’ll find a number of diverse articles, thoughts and ideas here, covering a wide range of topics. Most of the content will be about marketing, strategy, design and related subjects but we’ll also throw in some diversity, just to keeps it interesting. We hope you’ll enjoy the content as it grows and find it helpful, useful and entertaining.

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Lead Generation… Are You The Hunted Or The Hunter?

September 19, 2022

    As we’re entering Q4 of this year, one of the questions or requests that comes up […]

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You Don’t Need Everyone … The Only People That Matter Are Your People!

April 25, 2022

    Ok … What does that mean? It means that as a business owner your first job […]

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We have purpose and this is the outcome.

April 7, 2022

Viral Essence Marketing agency exists to serve the medium B2B market. Developing multifaceted strategies and marketing plans, deploying […]

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10 Areas of Life That Create Your Vision

November 18, 2021

  Creating a vision for your life and business may seem to be a frivolous, useless or even […]

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The end of summer is coming…WHAT’S NEXT?

August 21, 2021

With only a couple of weeks before back to school and back to work, when it so often […]

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August 9, 2021

It’s been a difficult year and Canadian summers are short. All businesses are working hard to move forward […]

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July 22, 2021

WHY….leads to Vision HOW…leads to Core Values WHAT… leads to Mission   In order for your Business Strategy […]

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Do You Have A Business Strategy?

July 12, 2021

A Business Strategy … Do I really need one? I have a Business Plan! The reality, in many […]

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Strategy is a Tactic … Wait … What?!?!

July 5, 2021

What’s your Strategy to reach your business goals and vision … is it solid and well thought out? […]

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What’s The Purpose of Marketing?

May 10, 2021

Marketing has one purpose and one purpose only … and that is to support sales. When times get […]

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April 29, 2021

Why is asking for help so difficult for so many? Is the fear of asking driven by our […]

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Applying Masculine and Feminine Principles to Your Business

April 22, 2021

Understanding the depth and width of building a successful business is a never ending dive into areas of […]

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Cutting Your Marketing Budget in Times of Crisis … Yes or No?

April 21, 2020

During times of crisis, much like the global pandemic we’re facing with COVID-19, it becomes extremely easy for […]

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April 17, 2020

New times … new challenges … new decisions. What do I do next? This is a question many […]

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Fear & Uncertainty

March 24, 2020

As we sit here at the beginning of this very interesting time in our lives, none of us […]

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Marketing in These Uncertain Times

March 18, 2020

As we sit back and see what is happening around the world and how this is affecting every […]

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Need Help Planning for 2020?

November 11, 2019

It’s only another 6 weeks before 2020 opens in all its glory for us. With so much to […]

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REALLY … How Important Is A Mission Statement?

October 15, 2019

Our Mission Statement … taking the heart, the soul, the very essence of your business and sharing that […]

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$ Spent on Marketing…How Much and Where?

September 19, 2019

We’re into the second half of September which means that we’re probably all back at it after some […]