We have purpose and this is the outcome.

Welcome To The Viral Essence Blog.

You’ll find a number of diverse articles, thoughts and ideas here, covering a wide range of topics. Most of the content will be about marketing, strategy, design and related subjects but we’ll also throw in some diversity, just to keeps it interesting. We hope you’ll enjoy the content as it grows and find it helpful, useful and entertaining.

Search by category

Viral Essence

We have purpose and this is the outcome.

April 7, 2022

Viral Essence Marketing agency exists to serve the medium B2B market. Developing multifaceted strategies and marketing plans, deploying […]

Viral Essence

SUMMER BALANCE

August 9, 2021

It’s been a difficult year and Canadian summers are short. All businesses are working hard to move forward […]

Viral Essence

WORKING FROM THE INSIDE OUT … PT 2

July 22, 2021

WHY….leads to Vision HOW…leads to Core Values WHAT… leads to Mission   In order for your Business Strategy […]

Viral Essence

Do You Have A Business Strategy?

July 12, 2021

A Business Strategy … Do I really need one? I have a Business Plan! The reality, in many […]

Viral Essence

Strategy is a Tactic … Wait … What?!?!

July 5, 2021

What’s your Strategy to reach your business goals and vision … is it solid and well thought out? […]

Viral Essence

… Is your message getting to the right people?

May 31, 2021

    When I talk about defining your target markets to many of my clients they’ll quite often […]

Viral Essence

What’s The Purpose of Marketing?

May 10, 2021

Marketing has one purpose and one purpose only … and that is to support sales. When times get […]

Viral Essence

BE A BRAND NOT COMMODITY- part 2

March 30, 2020

The main goal of a strong brand is to position your business as the leader in your industry. […]

Viral Essence

Need Help Planning for 2020?

November 11, 2019

It’s only another 6 weeks before 2020 opens in all its glory for us. With so much to […]