BE THE BEST VERSION OF YOURSELF ANYWHERE, ANYTIME…

Welcome To The Viral Essence Blog.

You’ll find a number of diverse articles, thoughts and ideas here, covering a wide range of topics. Most of the content will be about marketing, strategy, design and related subjects but we’ll also throw in some diversity, just to keeps it interesting. We hope you’ll enjoy the content as it grows and find it helpful, useful and entertaining.

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BE THE BEST VERSION OF YOURSELF ANYWHERE, ANYTIME…

October 27, 2021

If you’re anything like me, someone who comes close to being a gym rat… the lock downs during […]

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The end of summer is coming…WHAT’S NEXT?

August 21, 2021

With only a couple of weeks before back to school and back to work, when it so often […]

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WORKING FROM THE INSIDE OUT … PT 2

July 22, 2021

WHY….leads to Vision HOW…leads to Core Values WHAT… leads to Mission   In order for your Business Strategy […]

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BRANDING STRATEGY AND THE WHY

July 19, 2021

What is a branding strategy? Do we need it? Where does it start?   A branding strategy (a.k.a. […]

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Do You Have A Business Strategy?

July 12, 2021

A Business Strategy … Do I really need one? I have a Business Plan! The reality, in many […]

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… Is your message getting to the right people?

May 31, 2021

    When I talk about defining your target markets to many of my clients they’ll quite often […]

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LET’S TALK TACTICAL – part 4

April 7, 2020

In this final part of the 4 part blog, let’s take all the science we talked about in […]

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TEAM WORK -part 3

April 7, 2020

In the last two parts we talked about the difference between BRAND and BRANDING and about how your […]

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BE A BRAND NOT COMMODITY- part 2

March 30, 2020

The main goal of a strong brand is to position your business as the leader in your industry. […]

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BRANDING… HOW DOES IT REALLY WORK? part 1

March 30, 2020

We are all in the same boat right now…and by that I don’t just mean everyone as an […]

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Marketing in These Uncertain Times

March 18, 2020

As we sit back and see what is happening around the world and how this is affecting every […]

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Cannabis… Restricted Marketing….But Not Impossible…

October 28, 2019

What media choices are you using to promote, expand and grow your business?

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REALLY … How Important Is A Mission Statement?

October 15, 2019

Our Mission Statement … taking the heart, the soul, the very essence of your business and sharing that […]

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$ Spent on Marketing…How Much and Where?

September 19, 2019

We’re into the second half of September which means that we’re probably all back at it after some […]

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Why Use Original Photography?

June 19, 2019

Here’s one big reason. We’ve all heard the statement “A Picture is Worth a 1000 Words”. Why would […]

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STOP THINKING PRINT!

April 29, 2019

Many (don’t even want to use a number here… hahaha) years ago when I set out to design […]

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USE PROFESSIONAL GRAPHIC DESIGNERS…SAY NO TO DIY

April 16, 2019

I can’t even tell you how many times a business owner has come to me with a logo […]

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What is Fragmented Marketing?

February 11, 2019

  What is Fragmented Marketing and Why You Don’t Want to Do It? One of the most common […]