๐—”๐—ฅ๐—˜ ๐—ฌ๐—ข๐—จ ๐—•๐—˜๐—œ๐—ก๐—š ๐—ฆ๐—˜๐—˜๐—ก?… ๐—”๐—ฅ๐—˜ ๐—ฌ๐—ข๐—จ ๐—•๐—˜๐—œ๐—ก๐—š ๐—›๐—˜๐—”๐—ฅ๐——?

Welcome To The Viral Essence Blog.

Youโ€™ll find a number of diverse articles, thoughts and ideas here, covering a wide range of topics. Most of the content will be about marketing, strategy, design and related subjects but weโ€™ll also throw in some diversity, just to keeps it interesting. We hope youโ€™ll enjoy the content as it grows and find it helpful, useful and entertaining.

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Viral Essence

๐—”๐—ฅ๐—˜ ๐—ฌ๐—ข๐—จ ๐—•๐—˜๐—œ๐—ก๐—š ๐—ฆ๐—˜๐—˜๐—ก?… ๐—”๐—ฅ๐—˜ ๐—ฌ๐—ข๐—จ ๐—•๐—˜๐—œ๐—ก๐—š ๐—›๐—˜๐—”๐—ฅ๐——?

October 20, 2022

Social Mediaโ€ฆ such a big part of marketing these days. Although social media is part of the overarching […]

Viral Essence

BE THE BEST VERSION OF YOURSELF ANYWHERE, ANYTIME…

October 27, 2021

If youโ€™re anything like me, someone who comes close to being a gym ratโ€ฆ the lock downs during […]

Viral Essence

The end of summer is comingโ€ฆWHATโ€™S NEXT?

August 21, 2021

With only a couple of weeks before back to school and back to work, when it so often […]

Viral Essence

WORKING FROM THE INSIDE OUT โ€ฆ PT 2

July 22, 2021

WHYโ€ฆ.leads to Vision HOWโ€ฆleads to Core Values WHATโ€ฆ leads to Mission   In order for your Business Strategy […]

Viral Essence

BRANDING STRATEGY AND THE WHY

July 19, 2021

What is a branding strategy? Do we need it? Where does it start?   A branding strategy (a.k.a. […]

Viral Essence

Do You Have A Business Strategy?

July 12, 2021

A Business Strategy โ€ฆ Do I really need one? I have a Business Plan! The reality, in many […]

Viral Essence

… Is your message getting to the right people?

May 31, 2021

    When I talk about defining your target markets to many of my clients theyโ€™ll quite often […]

Viral Essence

LET’S TALK TACTICAL – part 4

April 7, 2020

In this final part of the 4 part blog, letโ€™s take all the science we talked about in […]

Viral Essence

TEAM WORK -part 3

April 7, 2020

In the last two parts we talked about the difference between BRAND and BRANDING and about how your […]

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BE A BRAND NOT COMMODITY- part 2

March 30, 2020

The main goal of a strong brand is to position your business as the leader in your industry. […]

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BRANDING… HOW DOES IT REALLY WORK? part 1

March 30, 2020

We are all in the same boat right nowโ€ฆand by that I donโ€™t just mean everyone as an […]

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Marketing in These Uncertain Times

March 18, 2020

As we sit back and see what is happening around the world and how this is affecting every […]

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Cannabis… Restricted Marketing….But Not Impossible…

October 28, 2019

What media choices are you using to promote, expand and grow your business?

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REALLY โ€ฆ How Important Is A Mission Statement?

October 15, 2019

Our Mission Statement โ€ฆ taking the heart, the soul, the very essence of your business and sharing that […]

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$ Spent on Marketing…How Much and Where?

September 19, 2019

Weโ€™re into the second half of September which means that weโ€™re probably all back at it after some […]

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Why Use Original Photography?

June 19, 2019

Hereโ€™s one big reason. Weโ€™ve all heard the statement โ€œA Picture is Worth a 1000 Wordsโ€. Why would […]

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STOP THINKING PRINT!

April 29, 2019

Many (donโ€™t even want to use a number hereโ€ฆ hahaha) years ago when I set out to design […]

Viral Essence

USE PROFESSIONAL GRAPHIC DESIGNERSโ€ฆSAY NO TO DIY

April 16, 2019

I canโ€™t even tell you how many times a business owner has come to me with a logo […]

Viral Essence

What is Fragmented Marketing?

February 11, 2019

  What is Fragmented Marketing and Why You Donโ€™t Want to Do It? One of the most common […]