Cannabis… Restricted Marketing….But Not Impossible…
Viral Essence

Cannabis… Restricted Marketing….But Not Impossible…

October 28, 2019

What media choices are you using to promote, expand and grow your business?

Gary Vaynerchuk’s statement that ‘every business is a media business’ is spot on. It is however, an example of a simple but not easy process because mastering content strategy, creation, and distribution for your brand on social media is a difficult and long process.

Now add to that, the fact that you’re in a business that is in an extremely government restricted marketing and branding industry … The Cannabis Industry.

What to do? When your product is purchased in a dispensary it has nothing on it other than your name. There’s no other form of branding or product description … nothing. Your product can’t be advertised on most social media platforms nor can you use any other traditional form of advertising.

What you do have is your website. It is the hub of any information or education that you choose to share and it is the home of your brand. You own it. Make it professional, beautiful and informative.

With any outside marketing that you choose to do the solution is to highlight the brand Instead of the product while focusing on brand-specific content and always have your legal team on speed dial just to ensure you don’t step too far over the line.

And remember that our team of experts is always here to help you navigate these new and ever changing laws of cannabis marketing.

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