LinkedIn Is More Than A Place To Stash Your Digital Resume
March 20, 2023
It’s the Social Media Business Platform of the Future!
That’s making a pretty bold statement to someone who’s posts aren’t getting any reaction other than a like from their Mom or their BFF. 😲
If that’s what’s happening to you, then maybe it’s time to make some changes.
When done correctly, building an online presence can attract new prospects, start discussions with other professionals, and generate new opportunities.
Let’s get this clear from the start … It’s not my job to convince you or anyone that this is the platform for your business.
But … It’s hard to imagine that, as a business owner, you don’t see the world’s largest professional networking site as a place for business development.
With a user base of over 875 million people and growing.
And more than 58 million companies on the platform.
The opportunity is here for those willing to show up consistently and say some things that matter, so you differentiate yourself from the crowd.
Imagine you’re building a house. 🏠 The first thing you need is a solid foundation.
Using LinkedIn as a marketing tool is kind of the same … you need to establish a strong foundation for you and your Brand to stand out.
This means creating a complete and professional LinkedIn profile that showcases your expertise, experience, and achievements.
Technically, your profile will be optimized with relevant keywords and phrases to help potential clients find you easier.
Once you’ve established a strong foundation, you can start building the walls of your house.
This is where you begin to actively engage with your network by reacting and commenting on their posts. From there you’ll start to share your content, join relevant groups, and participate in discussions.
All of this helps to establish the know, like and trust factor as well as your credibility as a thought leader in your industry while building relationships with potential clients.
Your next step is adding the finishing touches to your house. 🏠
This may include creating targeted LinkedIn ads and sponsored content to reach your ideal audience. It will definitely call for using analytics to track and measure your results in order to refine your marketing strategy.
Just like building a house, using LinkedIn as a marketing tool takes time, effort, and careful planning.
With the right approach, showing up consistently and saying things that matter … You can create a strong and lasting presence on LinkedIn that will help you attract your ideal client, achieve your marketing goals, and grow your business.
❓How is your LinkedIn house coming along❓
❓Do you have a solid foundation to build upon❓
📣 Get in touch and let’s build your Dream House Together.
Let's grow your business!Conversations Welcomed
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