Strategic Marketing forms the foundation for the rest of your
marketing. It involves innovation, messaging and bringing solutions
to the marketplace, all part of our 5 Step Strategic Marketing Program.
One – Business Innovation
Two – The Strategic Messaging Formula
Three – Comprehensive Internet Marketing Suite
Four – Systematized Sales Process
Five – Professionalized Image
Tactical Marketing and Strategy
Tactical marketing is advertising in all mediums both online and offline. It involves websites, videos, social media, emails, brochures, live events and in person communication. Good tactics can often bring immediate results when they are combined with a consistent strategic message that runs through all of your marketing.
You have 6 to 8 seconds to connect your prospect to your product or service when they come to your website. That requires a powerful, emotional strategic message to capture and hold their interest before they move on. Do that with 80% of your target markets and you will develop a tribe of loyal clients.
Video marketing strategy is all about messaging. It is an ideal medium for expressing a dynamic message in a simple form and it far outstrips other media in terms of reach and performance. Consistency is key. You cannot afford to create a video with one message and contradict that message in another video. Consistent messaging also ensures that your videos align with your brand voice.
A product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image.
Branding is the result of three things: Professionalism, Identity and Consistency. It is the public perception of your company. It can generate loyalty and high value and give you an edge in your marketing programs and systems.