How to Research Prospects Before an Initial Meeting … And What to Look For?

You’re at a social gathering and you over hear a conversation involving what you quickly recognize as your ‘perfect prospect’. The reason you know its your ‘perfect prospect’ is because you’ve done your background work already and you know their relevant demographics and psychographics. So, as you over hear that conversation, a part of your brain lights up with excitement and anticipation … the next step is research.

There’s a very simple reason to get as much information about your prospect before you call. The more you can personalize your conversation to the prospect and their business, the greater the chance that you’ll capture their interest … and hopefully their business.

The first step is to speak to any of your connections that might know this person or their business. Next is a social media/online search. Check out LinkedIn, FaceBook, Instagram, Twitter, Various Blogs, Groups and Review. You get the picture … where ever they may be hanging out, you want to check out.

If you’re looking to impress them … show that you already know them.