“Change is not a destination, just as hope is not a strategy.”

                                                         ~Rudy Giuliani~ Former Mayor of New York City

How Important is Strategic Marketing?

Marketing strategy is the foundation of your marketing plan. It involves innovation, messaging, online marketing, and bringing solutions to the marketplace.

At Viral Essence Marketing Group your Strategic Marketing Plan is the beginning … but it’s not the start.

Wether your company is business to business (B2B) or business to consumer (B2C), the process is the same, the strategy differs.

Before we get started … have a quick read of the Define Your Target Markets blog and download the Prospect Profile Action Book. Knowing their demographics and psychographics will prepare you for the in depth Discovery Session.

THE FOLLOWING TACTICS CAN GIVE A LONG LASTING RETURN WITH GOOD STRATEGY

Website Strategy

You have 6 to 8 seconds to connect your prospect to your product or service when they come to your website.

Video Strategy

Video marketing strategy is all about messaging. Consistent messaging ensures that your videos align with your brand voice.

Brand Strategy

A product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image.

Its important to remember that the only way money comes int your business is through sales … everything else is an expense.

Marketing has one main purpose, and that is to support and drive Sales!