“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”
~David Beebe ~ Branded Content Producer
Ultimately, your target markets end up believing that your business is just like every other business in the industry. This is why they always end up grinding you on price, regardless of how great you claim your “service” is or how much better you think you are than your competitors.
This is why you need a marketing system in place. A systematized marketing program considers first the message. Then it develops the message and installs the message in a comprehensive marketing system which helps to facilitate the prospect’s decision making process.