“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”

~David Beebe ~ Branded Content Producer

SERIOUSLY …Are you looking to grow your business?

There’s enough money in your industry and in your market for you to double or triple your sales and revenue in the next year alone.

2 Common Marketing Mistakes That Over 90% of Business Owners Make

If you’ve done any advertising or marketing for your business ever, at all, I can virtually guarantee that you’ve been making at least 1 of the following 2 common marketing mistakes. These 2 mistakes have cost you a lot of money in lost opportunity and lost business.

stop!

Marketing Mistake #1 Platitudes

In marketing, platitudes are essentially the kiss of death. The definition of a platitude as it pertains to marketing is “words or phrases that are dull, obvious, or predictable that lack the power to create interest because they are overused and unoriginal, that are nevertheless still commonly used as though they are very unique and distinctive.”

Ultimately, your target markets end up believing that your business is just like every other business in the industry. This is why they always end up grinding you on price, regardless of how great you claim your “service” is or how much better you think you are than your competitors.

Marketing Mistake #2 Fragmented Marketing

Fragmented marketing means that there is no cohesive message or comprehensive system handling your marketing. In most cases, when you buy marketing/advertising from various sources like magazines, designers, web developers or video production houses you are buying tactics without a strategy.

This is why you need a marketing system in place. A systematized marketing program considers first the message. Then it develops the message and installs the message in a comprehensive marketing system which helps to facilitate the prospect’s decision making process.

Do you see how much more effective that is than fragmented marketing?