BRAND VS BRANDING
The word Brand and Branding has
unfortunately been used by many to mean
one and the same. It leads to a lot of confusion
when speaking to clients about the branding process.
You have a business… you have a brand!
Brand is the product or services your company sells to your clients.
How your company presents your Brand to the markets,
how your clients react to your brand, and how your business
stands out against your competition is determined by the
branding strategy and its execution.