“Brand is just a perception, and perception will match reality over time.”      ~Elon Musk~   CEO of SpaceX and Tesla

                                             

WHY IS BRANDING IMPORTANT?

Strong Branding is the difference between a business that succeeds and business that may fail.

BRAND VS BRANDING

The word Brand and Branding has

unfortunately been used by many to mean

one and the same. It leads to a lot of confusion

when speaking to clients about the branding process.

You have a business… you have a brand!

Brand is the product or services your company sells to your clients.

How your company presents your Brand to the markets,

how your clients react to your brand, and how your business

stands out against your competition is determined by the

branding strategy and its execution.

Branding is a process of creating a unique image or name or logo or symbol or combination of any of these for a specific product in consumer’s mind. Effective Branding will differentiate your product from your competitors. It is the image your client’s will remember about your brand.

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