Entries by bojan

Defining Target Markets

Is your message getting out to the right people? Have you defined your target markets? When I talk about defining your target markets to many of my clients they’ll quite often say something like ‘my product or service is for everyone’. ‘Everyone needs it!’ ‘If you’ve got a pulse you can use it’ And I’m […]

Branding in Colour

BRANDING IN COLOUR What is the first thing you notice when you look around? Have you ever told someone: “You should have seen this amazing RED Lamborghini I saw on the way to work.” Your brain registered the colour of the car before you made the association with the brand of the car. Walking into […]